Clients and counterparties no longer start with Google. They ask ChatGPT, Claude, Gemini, or Perplexity — and act on the first answer. If your firm is not in that answer, you are not in the conversation. GEO is the only AI visibility platform built exclusively for professional services and corporate clients, compliance-native from day one across ASIC, LIV, AHPRA, FCA, and SEC/FINRA.
Proximo GEO is live and operational. Request a demo to see your firm's current AI citation profile across ChatGPT, Claude, Gemini, and Perplexity — and where the gaps are.
"When a client asks ChatGPT who the best infrastructure finance advisors in Australia are, the answer is your business development strategy. Proximo GEO made us the answer."
Generative Engine Optimisation (GEO) is the practice of optimising your firm's digital presence to be cited by AI systems — ChatGPT, Claude, Gemini, Perplexity, and their successors — when they generate answers to queries your target clients are asking. Unlike traditional SEO, which optimises for search engine ranking pages, GEO optimises for AI-generated answers where a single source is typically cited per topic. A firm that is not in the AI answer is not in the conversation — because most people trust the AI's first answer and do not search further.
Proximo GEO operates across three layers. First, a GEO audit establishes your current AI citation profile — what AI models say about your firm, your competitors, and your practice areas, across all major AI platforms and the queries your target clients are asking. Second, a GEO optimisation programme identifies and implements the content, structural, and technical changes needed to become a preferred AI citation source. Third, ongoing monitoring tracks your GEO Score — a 0–100 composite measure of AI citation performance — across platforms and query categories.
The Proximo GEO Score is a proprietary composite measure (0–100) of your firm's AI citation performance, calculated across six dimensions: Citation Frequency (how often AI systems cite your content), Citation Prominence (how high in AI responses your citations appear), Topic Coverage (the breadth of queries for which you are cited), Accuracy (whether AI systems represent your firm's positions correctly), Competitor Standing (your citation position relative to peers), and Platform Breadth (how many AI platforms cite you). The score is tracked weekly, enabling your team to see the impact of GEO interventions in real time.
SEO (Search Engine Optimisation) is designed to rank pages on Google and Bing search results. GEO is designed to be cited in AI-generated answers — a fundamentally different environment. AI systems do not return ranked lists of links: they synthesise a single answer from sources they consider authoritative. The factors that drive AI citation differ from those that drive search ranking: structured knowledge, clear entity definitions, authoritative statements of fact, FAQ content, and structured data schemas matter far more for GEO than keyword density or backlink count. A firm can rank highly on Google and be invisible to AI systems — and vice versa. Proximo GEO optimises specifically for AI citation.
GEO is particularly valuable for professional services firms because 87% of B2B buyers now use AI before engaging a professional services firm. When a general counsel asks ChatGPT "which law firm in Australia is best for infrastructure disputes?" or an ASX-listed company CFO asks Perplexity "which accounting firm leads on AASB S2 compliance?" — the answer determines which firms receive the call. GEO is the mechanism for ensuring your firm is in that answer. Proximo GEO is built exclusively for professional services and corporate clients — its content frameworks, query libraries, and citation strategies are calibrated for legal, accounting, consulting, and financial services practices.
Yes. Proximo GEO is live and operational. Australian and international professional services firms are onboarding now. Contact us to receive a GEO audit for your firm — showing what AI systems currently say about you, your competitors, and the queries your clients are asking.
Request a demo and we will show you exactly where your firm appears — and doesn't appear — across every major AI engine for the queries your clients are asking right now.